Education

Columbia College Chicago (Chicago, IL)
Relevant Coursework: Digital Media Strategies, Social Media Strategy, Marketing Data Analytics, Social Media Content, Business Writing, Consumer Behavior, Branded Entertainment Advertising

Bachelor of Arts (B.A.), Music Business: Recorded Music and Publishing; Minor in Social Media & Digital Strategies

Work Experience

  • Develop and execute comprehensive content strategies for client social media accounts, focusing on increasing engagement and audience growth.

  • Track and analyze press coverage using MuckRack to monitor media exposure and assess the effectiveness of PR efforts.

  • Design visually appealing graphics in Canva tailored for various social media platforms, boosting audience interaction and enhancing brand visibility.

Jasculca Terman Strategic Communications (Chicago, IL)
Jun 2024 - Present

Digital Account Assistant

Founder & Editor-In-Chief

  • Oversee all aspects of operations to guarantee publication runs well.

  • Write and edit engaging articles, conducting thorough research for accuracy.

  • Design attractive graphics for social media profiles matching brand styling.

  • Construct and execute paid and organic strategies to reach more accounts on social media.

  • Communicate and build relationships with PR agents and firms for partnerships and collaborations, expanding industry reach.

  • Lead a team of 30+ members through frequent communication, check-ins, and meetings to maintain the team’s morale.

  • Organize and run cupsleeve events by booking venues, designing & purchasing cupsleeves & merchandise from suppliers, and marketing through social media.

POP TOKKI (Remote)
Feb 2023 - Present

Entertainment Writer

  • Pitch article ideas to editors of publications.

  • Write articles focusing on music, film, and television.

  • Research topics to avoid errors and misinformation in articles.

  • Build relationships with PR agents and teams to work together on music releases, events, and interviews.

  • Attend concerts and events to write detailed reviews.

  • Interview artists with thought-provoking questions to give fans more information about the artists.

Freelance
Sep 2022 - Present

  • Planned, developed, and executed social media content for LinkedIn and Twitter, driving engagement and audience growth, including helping to grow LinkedIn followers by 1,000.

  • Established and executed comprehensive social media strategies, increasing brand presence and enhancing follower engagement.

  • Monitored and analyzed social media metrics to extract actionable insights and continuously optimize content strategies for improved performance.

Mezz Entertainment (Remote)
Jan 2024 - Apr 2024

Social Media Intern

  • Designed engaging graphics and video reels using Canva to drive social media interaction and enhance brand visibility on Talent Resources' Instagram page.

  • Collaborated with cross-functional teams to brainstorm creative concepts, develop content strategies, and manage social media content calendars for timely, impactful campaigns.

  • Led community engagement efforts, actively interacting with followers and prompting conversations across multiple social media platforms to boost audience engagement.

Talent Resources (Remote)
Sep 2023 - Dec 2023

Social Media Intern

Skills

Music Marketing
Digital Marketing
Creative Writing
Social Media Management/Marketing
Video Editing
Community Management
Data Analytics
Brand Marketing
Content Creation
Digital Media
Copywriting
Creative Strategy
Email Marketing
Contract Law
Web Content Writing
Music Journalism
Market Research
Event Planning
Graphic Design
Editing & Proofreading



Professional :

Technical:

SEO
HTML
CSS
Social Media Management
Adobe After Effects
Adobe Photoshop
Canva
Microsoft Office (Excel, PowerPoint, and Word), Google Suite (Docs, Sheets, and Slides)
Slack
Instagram
Twitter/X
LinkedIn
TikTok
Social Media Scheduling Platforms (Metricool, Buffer, Later, and Sprout Social)
Muck Rack
WordPress